We educate the public on the social, cultural, human, and environmental impacts of our current way of life and systems of production and consumption, promoting alternative ways to deal with environmental issues. To stimulate changes to behavior, we conduct campaigns and projects with goals that are clear, practical, and closely related to everyday life.
From 2003 to 2013, two campaigns were launched to address the problems of deforestation and mining in Hong Kong.
The “Save the Forest Campaign” encourages every sector in society to reduce their consumption of paper, and raises awareness on the dangers of chlorine in bleaching. Chlorine produces toxins such as dioxin that pollute the environment in irrecoverable ways.
When the use of paper is absolutely necessary, we advocate the use of processed chlorine-free (PCF) 100% post-consumer waste recycled paper. We run various promotional activities for the public that provide information on this type of paper for printing, photocopying, and toilet use.
We are well aware that any consumer goods will bring a certain amount of harm to the environment. But as the scale of the modern consumption system will not change overnight, consumer goods that are relatively less harmful are alternatives for people trying to adopt more responsible attitudes to consumption. It is our hope that these changes will influence other people and even institutions.
To catalyze institutional change, we work in partnership with schools, teachers’ bodies, student societies, and organizations in the business and social services sectors. These partnerships have resulted in programming to reduce paper consumption and to promote PCF 100% recycled paper. These institutional changes are forms of public education that are building the consumer movement from the ground up.
In the past few years, we have continued working in communities and conducting various types of workshops. From learning to repair broken umbrellas to sharing more ecological ways of living, our work is moving forward.
